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May 12, 2008

Youth smoking falls with rising mobile phone ownership

Now that's a wacky statistic, but it's the fifth "key fact" from the MobileYouth survey posted by Graham Brown at mobileyouth.org

This is a global study that includes other interesting facts like:

  • 1.1 billion youths own a mobile phone
  • 10% of youths' disposable income goes to mobile products and services
  • Youth spending on mobile will reach $300B by 2010
  • Youths spend 8 times more on mobile than on music
  • Only 27% of youth said they "trusted" their mobile operator

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